The Quiet Follow-Up
A simple follow-up that generates replies, enquiries and sales.
Most installation businesses send out hundreds of quotes every year.
Many of them:
- Don't get a response
- Don't get a "no"
- Just... go quiet
That's normal.
It doesn't mean the customer didn't like you.
It usually means:
- They weren't ready
- They were comparing prices
- Life got in the way
This simple email brings those conversations back to life.
The Email
Hi [FIRST NAME],
Are you still looking for [THING]?
[YOUR NAME]
What [THING] Looks Like in Real Life
For a kitchen installer:
Hello Mike,
Are you still looking to install a new kitchen?
Regards, Mark
Or
Hi Mike,
Are you still looking for a kitchen installer?
Best regards, Mark
For a bathroom installer:
Hello Sarah,
Are you still looking to renovate your bathroom?
Regards, Mark
For a general installer:
Hi John,
Are you still looking to move forward with the installation?
Mark.
Why This Works
- It feels personal
- It doesn't apply pressure
- It makes replying easy
- It doesn't trigger sales resistance
You'll be surprised how many people reply with:
- "Sorry, we've been meaning to get back to you"
- "We're not ready yet"
- "Can you come back out?"
- "Yes - let's move forward"
Some of those replies will definitely turn into jobs.
Do not:
-
Add a logo
-
Add a signature block
-
Add links
-
Add a P.S.
-
Overthink it
The power of this email lies in its simplicity.
It should feel like — "A quick, human check-in"
How Often to Send It
We recommend:
-
Every 3 months
-
To every quote or enquiry that went quiet
This turns lost quotes into a long-term follow-up system.
The Numbers Add Up
If you send:
- 5 quotes a week
- And 2 don't convert
That's over 100 missed opportunities per year.
If this email recovers:
- Just 5-10 jobs a year
That can easily mean:
For about 10 minutes of effort.
That's MOMENTUM.
Your Turn
Create a list of:
-
Past quotes
-
Past enquiries
-
Past conversations
Send the email.
Then wait.
The Template (Copy & Paste)
Hi [FIRST NAME],
Are you still looking for [THING]?
[YOUR NAME]