Privacy Policy

1. Introduction

This Privacy Policy explains how Every Trade Pro Limited collects, uses, stores and protects your personal information.

It applies when you visit or use our websites, membership platforms and services operating under Every Trade Pro, including Every Install.

We are committed to protecting your privacy and handling your personal information in accordance with applicable data-protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

2. Who We Are

Every Trade Pro Limited is the data controller responsible for your personal information.

Every Trade Pro Limited
Company number: 17356944
SIU Offices
4–6 Greatorex Street
London
E1 5NF
United Kingdom

Email: hello@everytradepro.com

3. Information We Collect

Depending on how you use our websites and services, we may collect the following information:

• Your name
• Email address
• Telephone number
• Business name
• Trade or profession
• Business location
• Website and social-media links
• Information included in your business or directory profile
• Account username and membership information
• Subscription and transaction records
• Communications you send to us
• Marketing preferences
• IP address
• Browser, device and operating-system information
• Website activity and usage information
• Cookie and tracking information
• Any other information you choose to provide

Passwords are stored securely using the protection provided by our website and membership systems. We cannot view your password.

4. Public Trade Directory Profiles

PRO members may have the option to create a business profile for the Every Trade Pro Directory.

Creating a directory profile is optional. Members choose what business information they provide and make publicly available. This may include their name, photograph, business name, trade, location, telephone number, website, social-media links and business description.

Information published in the directory can be viewed by members of the public and may be found by search engines. Public information may also be copied or shared by other people outside our control.

Members are responsible for ensuring that the information in their profile is accurate and that they have permission to publish any information relating to another person.

Members can ask us to update or remove their directory profile by contacting hello@everytradepro.com.

5. Payment Information

Payments are processed securely by third-party payment providers.

We do not normally receive or store your complete debit or credit-card details. Payment providers may provide us with limited information such as the payment status, transaction reference, payment date and the last few digits of the payment card.

Payment providers process information under their own privacy policies.

6. How We Use Your Information

We may use your personal information to:

• Create and manage your account
• Provide access to free and paid membership content
• Manage subscriptions and payments
• Provide membership services and support
• Create and display directory profiles where requested
• Respond to questions and communications
• Send essential account and service messages
• Send news, updates and marketing where permitted
• Improve our websites, content and services
• Understand how people use our platforms
• Maintain website security and prevent misuse
• Meet our legal, tax and accounting obligations
• Establish, exercise or defend legal claims

7. Our Legal Basis for Using Your Information

We only use personal information when we have a lawful reason to do so.

Our legal bases may include:

Contract

We use information when it is necessary to create and manage your membership, process payments or provide services you have requested.

Legitimate interests

We may use information where it is reasonably necessary to operate, secure and improve our business and platforms, respond to enquiries, understand platform use and communicate with existing members.

We consider your rights and interests before relying on legitimate interests.

Consent

We may rely on your consent for certain marketing communications, optional cookies or other activities where consent is required.

You can withdraw your consent at any time.

Legal obligation

We may use and retain information when required to meet our legal, tax, accounting or regulatory responsibilities.

8. Emails and Marketing Communications

We may send essential service emails relating to your account, membership, payments, security and use of the platform. These messages are necessary for us to provide and manage the service.

Where permitted, or where you have given consent, we may also send newsletters, industry updates, information about new resources and other marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting hello@everytradepro.com.

Unsubscribing from marketing will not prevent us from sending essential messages about your account, membership, payments or services.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our websites, remember preferences, understand website activity and improve performance.

These may include:

• Essential website and security cookies
• Membership and login cookies
• Analytics cookies
• Advertising or marketing cookies
• Third-party cookies used by services included on our websites

Essential cookies are required for the website and membership platform to work correctly.

Where required, optional cookies will only be used after you have given permission through our cookie-consent tool. You can use this tool to accept or reject optional cookies.

You can also control cookies through your browser settings. Blocking some essential cookies may affect how the website or membership platform works.

Further information is available in our Cookie Policy.

10. Who We Share Information With

We may share personal information with trusted service providers where this is necessary to operate our business and provide our services.

These may include:

• Website and hosting providers
• Membership-platform providers
• Payment processors
• Email and communication providers
• Analytics providers
• Marketing and advertising platforms
• IT, security and technical-support providers
• Professional advisers, including accountants and legal advisers
• Government bodies, regulators or law-enforcement authorities where legally required

These organisations may only use information as permitted by law and under their own contractual and legal responsibilities.

We do not sell your personal information.

11. International Data Transfers

Every Trade Pro Limited is based in the United Kingdom, but some members, visitors and service providers may be located in other countries.

This means personal information may sometimes be processed outside the United Kingdom.

Where information is transferred internationally, we take reasonable steps to ensure that appropriate legal protections are in place. These may include UK adequacy regulations, approved contractual protections or other safeguards permitted by data-protection law.

12. How Long We Keep Information

We keep personal information only for as long as it is reasonably required for the purpose for which it was collected.

In general:

• Active account and membership information is retained while the account remains open.
• Directory information is retained while the profile remains active or until removal is requested.
• Marketing information is retained until you unsubscribe or ask us to remove it.
• Enquiry and communication records may be retained while they remain relevant.
• Payment, transaction, tax and accounting records may be retained for up to six years, or longer where legally required.
• Limited information may remain temporarily within secure backups after it has been removed from active systems.

We may retain information for longer where necessary to meet a legal obligation or establish, exercise or defend a legal claim.

13. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

These measures may include controlled access, password protection, secure systems, software updates and the use of trusted service providers.

No website, electronic transmission or storage system can be guaranteed to be completely secure.

14. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your information
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Ask for your information to be transferred
• Withdraw consent where we rely on consent
• Object to direct marketing
• Make a complaint to a data-protection authority

Some rights are subject to legal exceptions. For example, we may need to retain certain transaction records to meet our tax and accounting obligations.

To exercise your rights, contact hello@everytradepro.com.

We may need to confirm your identity before completing a request.

You also have the right to make a complaint to the UK Information Commissioner’s Office. Further information is available at https://www.ico.org.uk.

15. Children’s Information

Our services are designed for tradespeople, businesses and people working within the trades. They are not directed at young children.

If you believe a child has provided personal information without appropriate permission, please contact us so that we can investigate and take appropriate action.

16. Automated Decision-Making

We do not currently use personal information to make decisions that have a legal or similarly significant effect on individuals without human involvement.

If this changes, we will update this Privacy Policy and provide any information required by law.

17. Third-Party Websites

Our websites may contain links to external websites, social-media platforms and service providers.

We are not responsible for the privacy practices, security or content of external websites. You should review their privacy policies before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy when our services, suppliers or legal responsibilities change.

The latest version will be published on this page, and the date at the top will show when it was last updated.

Where a change is significant, we may also notify members by email or through the platform.

19. Contact Us

If you have any questions about this Privacy Policy, how we use your information or your data-protection rights, contact:

Every Trade Pro Limited
SIU Offices
4–6 Greatorex Street
London
E1 5NF
United Kingdom

Email: hello@everytradepro.com