Cookie Policy

1. Introduction

This Cookie Policy explains how Every Trade Pro Limited uses cookies and similar technologies on its websites, membership platforms and services, including Every Install.

It explains what cookies are, why we use them and how you can control them.

This policy should be read alongside our Privacy Policy.

2. Who We Are

Every Trade Pro Limited
Company number: 17356944
SIU Offices
4–6 Greatorex Street
London
E1 5NF
United Kingdom

Email: hello@everytradepro.com

Every Trade Pro Limited is responsible for the personal information collected through cookies used on our platforms.

3. What Are Cookies?

Cookies are small text files placed on your computer, telephone, tablet or other device when you visit a website.

Cookies can help a website operate correctly, keep users securely logged in, remember preferences and provide information about how the website is being used.

We may also use similar technologies, including pixels, tags and scripts. References to cookies in this policy include these similar technologies where appropriate.

4. The Types of Cookies We Use

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are required for our websites and membership platforms to work properly.

They may be used to:

• Keep the website secure
• Enable account registration and login
• Maintain a member’s secure session
• Provide access to membership content
• Operate forms and checkout pages
• Process subscriptions and payments
• Remember cookie-consent choices
• Prevent fraud and misuse

Strictly necessary cookies do not require consent because the website cannot provide the requested service without them.

Analytics Cookies

Analytics cookies help us understand how visitors find and use our websites.

They may collect information such as:

• The pages visited
• How long visitors spend on the website
• The type of device and browser used
• How visitors arrived at the website
• General location information
• Errors or performance problems

We use or intend to use Google Analytics for this purpose.

Analytics cookies will only be used where you have given consent through our cookie-consent system.

Marketing and Advertising Cookies

Marketing cookies help us understand the effectiveness of our communications and advertising.

We use or intend to use the Meta Pixel. This may help us measure activity resulting from Facebook or Instagram content and show relevant advertising to people who have previously visited our websites.

Marketing and advertising cookies will only be used where you have given consent.

We do not currently use Google Ads conversion tracking. If this changes, this Cookie Policy and our cookie-consent settings will be updated.

Functionality Cookies

Functionality cookies may remember choices you make and provide additional website features.

These cookies may remember settings such as your preferences, account choices or display options.

Where a functionality cookie is not strictly necessary, it will only be used with your consent.

5. Cookies and Services Used on Our Platforms

The cookies used may include the following:

WordPress and Membership Cookies

Our websites use WordPress and membership software to operate accounts, login sessions and protected member content.

Examples may include:

• wordpress_test_cookie – checks whether your browser accepts cookies
• wordpress_logged_in_* – keeps a registered user securely logged in
• wp-settings-* – remembers certain user and website-interface preferences
• PHP session cookies – maintain a secure temporary website session
• Membership cookies – control access to free or paid member content

The exact cookie name may include a unique or variable ending.

These cookies are generally strictly necessary.

WooCommerce Cookies

WooCommerce supports parts of our checkout and transaction system.

Cookies may include:

• woocommerce_cart_hash – recognises changes to the shopping basket
• woocommerce_items_in_cart – remembers whether items have been added
• wp_woocommerce_session_* – identifies an individual shopping session
• sbjs_current and related sbjs_* cookies – record how a visitor arrived at the website and support order attribution

The duration of these cookies varies. Some last only for the current browser session, while others may remain for several months.

Stripe Cookies

Stripe is used to process membership payments.

Stripe may use cookies and similar technologies to:

• Process payments
• Prevent fraud
• Protect transactions
• Recognise a device
• Maintain checkout security

Stripe cookies may include __stripe_mid, __stripe_sid and other security-related cookies. Their duration may range from the current session to approximately one year.

Complete payment-card details are processed by Stripe and are not normally stored by Every Trade Pro Limited.

Stripe processes information under its own privacy and cookie policies.

Cookie-Consent Cookies

Our cookie-consent system stores a record of the choices you make.

These cookies allow the website to remember whether you accepted all cookies or selected only necessary cookies.

These cookies are strictly necessary because they prevent the website from repeatedly asking for the same choice and help us respect your preferences.

The exact cookie names may vary according to the website configuration.

Google Analytics Cookies

Where you have given consent, Google Analytics may use cookies including:

• _ga – distinguishes one visitor from another
• _ga_* – maintains information about a website visit

These cookies may remain on your device for up to two years, although settings and retention periods may change.

Google may process information including your device, browser, pages visited and general location about how you use the website.

Meta Pixel Cookies

Where you have given consent, the Meta Pixel may use cookies including:

• _fbp – helps measure website visits and advertising activity

This cookie may remain on your device for approximately three months.

Meta may receive information about visits and actions on our websites in accordance with its own privacy policy.

Google reCAPTCHA

We use Google reCAPTCHA to help protect forms and parts of the website from spam, fraud and automated misuse.

reCAPTCHA may collect technical information and use cookies to assess whether activity is likely to come from a genuine person or an automated system.

This may include information about the device, browser, IP address and interaction with the website.

Google processes this information under its own privacy policy and terms.

6. How Long Cookies Remain on Your Device

Cookies can be either:

• Session cookies, which are removed when you close your browser; or
• Persistent cookies, which remain until their expiry date or until you delete them.

The duration depends on the purpose of the cookie and the provider responsible for it.

We review the cookies used on our platforms and will update this policy when our systems or providers change.

7. Cookie Consent

When you first visit our website, you will be shown a cookie notice.

You can:

• Select Accept All to allow optional analytics and marketing cookies; or
• Select Only Necessary to reject optional cookies while allowing cookies required for the website to operate.

Optional analytics and marketing cookies will not be used unless you have provided consent.

Strictly necessary cookies remain active because they are needed to provide the website, account, membership, checkout and security functions you request.

8. Changing or Withdrawing Your Consent

You can change or withdraw your consent at any time through the website’s privacy or cookie-preference controls, where available.

You can also remove cookies through your browser settings.

Withdrawing consent will not affect the lawfulness of cookies used before consent was withdrawn.

9. Managing Cookies Through Your Browser

Most browsers allow you to view, delete or block cookies.

The method varies depending on the browser and device being used. Instructions are normally available within the browser’s privacy or security settings.

Blocking all cookies may prevent parts of our websites from working correctly. This could affect:

• Account login
• Membership access
• Forms
• Directory submissions
• Checkout
• Subscription and payment functions

10. Third-Party Services

Some cookies and similar technologies are provided by third parties.

These may include:

• Google, for Analytics and reCAPTCHA
• Meta, for the Meta Pixel
• Stripe, for payment processing
• Website-hosting and security providers
• WordPress, membership and WooCommerce-related services

Third parties may process information under their own privacy and cookie policies.

We do not control the duration or operation of every third-party cookie. Their services and cookie names may change over time.

11. International Data Transfers

Some providers, including Google, Meta and Stripe, may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate legal protections are in place. These may include UK adequacy regulations, approved contractual protections or other safeguards permitted under UK data-protection law.

Further information is available in our Privacy Policy and in the privacy policies of the relevant providers.

12. Your Rights

Where cookies involve the use of personal information, you may have the right to:

• Request access to your personal information
• Ask for inaccurate information to be corrected
• Ask for information to be deleted
• Restrict or object to certain processing
• Withdraw consent
• Object to direct marketing
• Make a complaint to a data-protection authority

To exercise your rights, contact hello@everytradepro.com.

You also have the right to make a complaint to the Information Commissioner’s Office. Further information is available at https://www.ico.org.uk/.

13. Changes to This Cookie Policy

We may update this Cookie Policy when our website, cookies, service providers or legal responsibilities change.

The latest version will be published on this page. The date at the top will show when it was last updated.

Where appropriate, we may ask visitors to provide their cookie choices again following a significant change.

14. Contact Us

If you have any questions about this Cookie Policy or how cookies are used, contact:

Every Trade Pro Limited
SIU Offices
4–6 Greatorex Street
London
E1 5NF
United Kingdom

Email: hello@everytradepro.com